Why Your Website Should Be Responsive

Why Your Website Should Be Responsive 12 Jan,2016

A responsive design responds to different display sizes by changing the size and layout depending on the device.

The main benefit is that mobile users will receive essentially the same experience of your website as your desktop visitors.

Responsive web design is becoming gradually more popular and many large companies have started to take this approach. Near the end of 2012 Microsoft released a redesign of their commercial website.

Why Are Responsive Web Design Important for Your Business?

Before we go for the reasons about the benefits of responsive web design, let’s understand why they are important for a business. There are some points you might like,

  • It increases the reach of your website as you will be automatically targeting all types of devices.
  • When you cater to your user a consistent design, it increases the chances of lead generation and sales for your business.
  • The maintenance costs reduce significantly.
  • You stay ahead of your competition. (Over 44% of the top 500 fortune companies are still not mobile ready)


Why Your Website Should Use Responsive Web-Design?


1) Cater To Savvy-Users:

Delivers a high quality experience, no matter which device is used by the user. Prevent site drop-offs that tend to happen when site is not usable and difficult to navigate.

Improve customer experience through all available channels.

2) Consistency in Branding:

Provide strength to your brand by providing same style, look & feel, properly configured to all screen resolutions as your website looks on the desktop.

Responsive Design capitalizes on the essential differences in how each device is used by user. Consistent doesn’t mean similar.

3) Search-Engine Friendly:

Responsive sites tend to be engaging and generate more clicks across different platforms.

Prevent diluting your content’s ranking in search engines. Avoid repeating any content managing between mobile and non-mobile websites.

4) Technical Efficiencies:

i) Only one website should be kept up, overhauls and changes are fewer mistakes inclined.

ii) Eliminate the requirement for specific tablet and smartphone.


Benefits of responsive web design

iii) Save time and cash by bringing extra overhead required down to oversee diverts.

iv) Easily deal with all segments of the website.

5) Optimized Conversion Rate:

It keeps the website features and process retained across all platforms.

Amplify the value of features.

Best practices are followed for each device so you don’t have the risk to lose the website traffic, visitors and business.

6) Mobile Users:

Users are now spending more than 1 hour per day accessing the internet from their mobile devices. One in four adults visits website from 4 different devices each week.

Consumers generally have high expectations of their mobile experience. They prefer to access the websites from their smartphones as compare to their PC’s, with 67% of those surveyed expecting websites to be tailored to mobile phone usage.

7) Better User Experience Is a Key:

If a user launches your mobile website and doesn’t see what he is looking for or gets frustrated, there’s a 61% chance they will leave your website and go to another website (according to Google’s Think Insights on device).

As per the surveys it shows a positive experience with responsive website a user is 67% more likely to visit and buy a product or use a service from the website.


responsive web design matters

8) Always Keep You Ahead In Competition:

It means you have a great opportunity to distinguish yourself from the competition.

Statistically, almost half of your competitors could have un-optimized websites.

Further, a huge chunk of those who have applied responsive design are doing a pretty poor job of it.

Optimized your website for mobile is a simple way to instantly gain an advantage.

9) Mobile Visitors from Social Sites:

If you’re heading toward to place marketing, blogging and social media content in your website, you have most likely been seeing increased mobile traffic.

According to different surveys done by various sites that 56% of social media usage is through smartphones.

10) Google’s Recommendation:

Google recommends Responsive Web Design (RWD) is the best way to target smartphone users, and also favors mobile-optimized sites when producing results for search performed on a mobile device.

From an SEO perspective, a single website is the best option.

Separate mobile websites have their own code and URL. Whereas, responsive websites use only one set of pages and files and one URL.

Thus, making it simpler and more efficient for Google search engine to crawl, index and organize content and avoid issues of duplicate content.


BugRaptors rely on that there are no shortcuts to success. A product must work perfect, without exceptions, if it hopes to succeed. But that’s easy to say than doing it.

We helps you realize that dream by taking care of the tedious responsive testing and quality assurance process for you. Our team of experienced testers will perform responsive testing on your product to find out the bugs related to responsive design.

Nuzy Kheterpal Nuzy Kheterpal works as Senior QA Engineer at BugRaptors. She has rich experience in Mobile & Web Applications testing . Specialize in Functional testing, Regression, Negative, Defect Management, Payment Gateway integration testing and case-specific testing procedures. She does not compromise with the Quality of her work.

Leave a Reply

Your email address will not be published. Required fields are marked *

Name field is required !

Related Posts

Importance of Testing Healthcare Mobile Apps
Why Your Website Should Be Responsive

We have almost entered in an era where applications monitor our lives.  Starting from a primary BP machine to conventional angiography, we depend upo...

Read More
Mobile Application Testing - Emulators Vs Simulators Vs Real...
Why Your Website Should Be Responsive

A simple definition of mobile application testing would go like this “Mobile application testing may be a technique by that associate application co...

Read More
Top Factors Of A Successful Mobile Application Testing Stra...
Why Your Website Should Be Responsive

Why is Mobile Testing Important?   In this newfangled era, usability and dependency of the smartphones have expanded. Mobile testing has become...

Read More
What Is IoT, IoT Testing And What Are Its Challenges?
Why Your Website Should Be Responsive

Internet of Things (IoT) permits the user to control the devices that are installed at the remote sites through a network. With IoT, we can connect de...

Read More

Popular Blogs

Importance of Testing Healthcare Mobile Apps
Importance of Testing Healthcare Mobile Apps Read More
Introduction To Data Masking For Enabling Security And Safety
Introduction To Data Masking For Enabling Security And Safety Read More
Unlock The Best Tech Innovations By QA Industry
Unlock The Best Tech Innovations By QA Industry Read More
Impact of General Data Protection Regulation (GDPR) Compliance Services in Software Testing
Impact of General Data Protection Regulation (GDPR) Compliance Services in Software Testing Read More
Types of Automation Tests You Must Be Aware Of
Types of Automation Tests You Must Be Aware Of Read More


Is your mobile application facing low installation rate?
contact us